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SEO vs. PPC: Which is Better in the Long Run?

It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth asking — and it’s definitely worth understanding. The quick, overarching answer is something like this: Search marketing deserves a multi-faceted approach that begins with a strong organic foundation that can, and should, be supplemented and enhanced with pay-per-click (PPC) campaigns to further increase exposure and increase conversions. So, it makes the most sense to ensure a......

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